Tuensang is considered the cultural heartland of Eastern Nagaland, home to the Chang, Sangtam, Yimkhiung, Khiamniungan, Phom, and Tikhir tribes.
* **Festivals**: The town bursts into life during major tribal festivals, which feature traditional dances, folk songs, and indigenous games. Key festivals include *Naknyulum* (Chang), *Mongmong* (Sangtam), *Metumnio* (Yimkhiung), and *Tsokum* (Khiamniungan). * **Handicrafts**: The town is famous for its indigenous wood carving, cane and bamboo work, and intricate bead jewelry. * **Log Drums**: Carved from single massive tree trunks, these traditional instruments were historically used to sound alarms or celebrate victories and are proudly preserved in local villages.

