Industries

* **Agriculture & Agro-Processing**: The dominant sector; relies on the cultivation and sale of pineapples, bananas, and betel leaf. * **Tourism & Hospitality**: Driven almost entirely by transit tourism; features highway restaurants, dhabas, and small guesthouses catering to travelers between Assam and Meghalaya. * **Retail Trade**: Centered around the Nongpoh market, which serves as a distribution hub for goods moving into the deeper hills. * **Government & Administration**: As a district headquarters, the public sector is a major employer, driving local consumption. * **Handicrafts**: Small-scale local production of bamboo, cane products, and traditional textiles.